Initial Target Audience

Eggcellent's dual approach to sales and distribution, utilizing both B2C and B2B models, allows it to cater to a diverse range of customers and maximize its market reach. By selling eggs to local grocery stores and restaurants, Eggcellent can benefit from the stable demand and bulk purchases made by these establishments. This B2B approach helps the organization establish long-term relationships with businesses that require a consistent supply of quality eggs.

In addition to the B2B model, Eggcellent will also adopt a B2C approach by offering a direct-to-consumer door-to-door delivery service. This method of distribution enables Eggcellent to cater directly to individual consumers, providing them with fresh, high-quality eggs right at their doorstep. This convenient service will likely appeal to customers who prioritize quality and freshness in their food choices.

By implementing both B2C and B2B models, Eggcellent can effectively tap into a broad customer base, ensuring a steady stream of revenue and expanding the reach of their quality egg products.