Abstract

The global market for both conventional and organic eggs has witnessed impressive growth in recent years, with a revenue of USD 118.7 billion in 2023. Industry experts predict that this market will continue to grow at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2027.

Malaysia has emerged as a key player in the egg industry, with an average annual per capita egg consumption of 17.7 kilograms per person, placing the country among the top six nations globally in terms of egg consumption. In line with global trends, the demand for both organic and commercial eggs is steadily increasing in Malaysia.

Entrepreneurs who can effectively cater to this market demand stand to benefit, with the potential to generate up to US$40-50 in revenue per customer annually.

Eggcellent has thoroughly studied the Malaysian egg market and analyzed the malpractices prevalent among egg farmers. Our organization pledges to avoid ethical negligence and ensure consumer well-being through our product.

Our poultry experts are dedicated to maintaining a hygienic and trouble-free environment for the Chicken layer. They prioritize providing the hens with organic, high-quality commercial feed to ensure that our customers receive nutritious and high-quality eggs.

Furthermore, as a means of fostering trust and transparency, our business grants its investors (known as NFT-holders) full-time remote access to the farm's security cameras. This allows them to have peace of mind regarding their investment's utilization and growth, while also remaining connected to the farm's operations.

Eggcellent plans to remain a transparent, ethical, beneficial, and expanding business for all parties with interests in us – indefinitely.

This whitepaper includes details about our business model, NFT plan, problems our unique NFT-based chicken egg farm is solving, business roadmap, and everything an NFT-holder should know about us. To be clear, it reflects the most recent viewpoint of Eggcellent's executives at the time of writing this whitepaper.

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