Quality

Problem: The Malaysian chicken farming industry faces several challenges, including the selection of appropriate breeds for egg farming, the use of harmful injections to increase egg production, poor quality feed, and inadequate living conditions for the chickens.

Proposed Solution: Eggcellent focuses on raising the Chicken Layer, known for high egg production (325-365 eggs per year), in spacious automated coops. This choice ensures high productivity without harmful injections. Chickens will be fed high-quality commercial and organic feed, promoting their well-being and resulting in premium-quality eggs. By prioritizing ethical and sustainable practices, Eggcellent aims to create a responsible poultry business that meets the needs of the Malaysian market.